Sales & Marketing
BGMC helps you design and run a modern commercial engine — brand, marketing, sales, and pricing — powered by data, AI, and disciplined execution. We work with B2B and B2C organizations to turn scattered activities into a repeatable growth system.
A snapshot of the milestones and achievements that drive our success
8+
Years of Experience
50+
Experts
100+
Successful Campaigns
20+
Industry Awards
500%
ROI for our clients
Why growth, marketing & sales need a reset
Most organizations are doing something in marketing and sales: campaigns, social media, sales calls, events. But:
Growth is inconsistent and heavily dependent on a few “hero” salespeople.
Marketing spends money, but ROI is unclear.
Digital channels and CRM are under-used or fragmented.
Pricing is cost-plus or “what the market does,” not strategic.
At the same time:
Customers expect personalized, omnichannel experiences.
Competitors are using analytics and AI to target, price, and sell smarter.
Sales teams are under pressure to do more with less.
BGMC’s Growth, Marketing & Sales Acceleration practice helps you move from random acts of marketing and selling to a coherent, data-driven commercial engine.
The BGMC People, Organization & Change Approach
We look at your organization as an integrated system: structure, processes, leadership, culture, capabilities, and technology.
1. Discover how work really gets done
Map key decision flows and accountability (not just org charts).
Diagnose pain points in structure, culture, and leadership behaviors.
Use quantitative data (surveys, KPIs, people analytics) plus qualitative insight (interviews, focus groups).
2. Design the organization for your strategy
Clarify roles, spans & layers, and reporting lines.
Define decision rights, meeting cadences, and management routines.
Align performance management, incentives, and recognition with the outcomes you care about.
We combine decades of Professional Services expertise with modern tools, data-driven insights, and innovative methodologies to deliver measurable results.
Is this only for large enterprises?
No. We work with both large enterprises and fast-growing mid-size organizations where structure, leadership, and culture are critical to scaling.
How long does an organization & change engagement take?
Targeted interventions (e.g., top team effectiveness, decision redesign) can run for 8–12 weeks. Broader org redesign or change programs typically run for 6–18 months, depending on scope and regions.
Can you work with our HR team and existing consultants?
Yes. We often partner closely with HR and internal OD teams, and we can collaborate with other advisors or system integrators to keep everything aligned.
Do you provide leadership and change training as part of the work?
Yes. We integrate workshops, coaching, and formal training into our engagements, often using BGMC’s existing catalog of leadership, Lean Six Sigma, QHSE/HSE, and project management programs.
How do you measure impact on “soft” areas like culture?
We combine leading and lagging indicators: engagement and culture surveys, behavioral observations, and hard metrics such as retention, safety incidents, quality, productivity, and time-to-decision.
How does AI show up in this work?
We use AI and analytics where it makes sense—e.g., to analyze survey data, workforce patterns, skill gaps, or decision bottlenecks—and help you design roles and structures that are ready for an AI-enabled future.
Our Growth, Marketing & Sales Offerings
1. Growth Strategy & Go-to-Market Design
Turn strategic ambition into clear commercial choices.
Market segmentation and opportunity sizing.
Choice of target segments and value propositions.
Go-to-market architecture: direct, partners, online, field sales, inside sales.
Territory, coverage, and account planning.
Typical outcomes
Clear growth thesis and where to “play to win”.
Focused resource allocation instead of spreading effort too thin.
Shared commercial language between leadership, marketing, and sales.
2. Brand, Positioning & Message Architecture
Make your brand and story work as hard as your sales team.
Brand platform: purpose, promise, personality, and key messages.
Positioning for priority segments (e.g., enterprise vs mid-market vs SME).
Message architecture across website, campaigns, proposals, and presentations.
Typical outcomes
Sharper differentiation in crowded markets.
More consistent messaging across countries, channels, and people.
Sales teams that can clearly explain “Why us?” in under 60 seconds.
3. Digital Marketing & Demand Generation
Build a predictable pipeline, not just one-off spikes.
Digital marketing strategy (search, social, content, email, events).
Funnel design: from awareness to MQLs to SQLs to closed deals.
Content playbooks for education-led selling (especially relevant for training, Professional Services
, and B2B services).Integration with CRM and marketing automation tools.
Typical outcomes
Higher quality inbound leads.
Better visibility of pipeline by channel and segment.
Closer alignment between marketing and sales on what “good” looks like.
4. Sales & Channel Excellence
Equip your commercial teams to sell smarter, not just harder.
Sales process design: from prospecting to closing and expansion.
Key account management frameworks and account plans.
Channel and partner strategy: distributors, resellers, training centers, etc.
Sales coaching, role-plays, and capability building.
Typical outcomes
Increased win rates and deal sizes.
Higher productivity per salesperson.
Stronger partner network contributing meaningful revenue.
5. Pricing & Revenue Management
Make pricing a lever for growth and profitability—not a last-minute guess.
Pricing strategy (value-based, tiered, subscription, bundled).
Discounting and deal-desk guidelines.
Revenue growth management (mix, upsell, cross-sell, churn reduction).
Metrics and governance for ongoing pricing decisions.
Typical outcomes
Margin uplift on core offerings.
More disciplined discounting and fewer “fire-drill” negotiations.
Better understanding of what customers truly value and will pay for.
6. Customer Experience & Lifecycle Management
Grow by serving customers better across their entire journey.
Customer journey mapping for key segments and offerings.
Design of onboarding, adoption, renewal, and expansion plays.
Voice-of-customer programs (surveys, interviews, NPS-style measures).
Service and support models that protect and grow lifetime value.
Typical outcomes
Higher retention and repeat business.
More systematic cross-sell and upsell.
CX that supports your brand promise, not undermines it.
BGMC combines commercial strategy with AI and digital enablement where it truly adds value:
AI-assisted lead scoring and opportunity prioritization.
AI voice agents and call-center tools to handle first-line inquiries and qualification.
Predictive models for churn, next best offer, and campaign optimization.
Analytics on funnel performance, pricing responsiveness, and channel ROI.
We align this with your CRM, ERP, and data platforms so your commercial teams get practical tools they actually use.
1. B2B Training & Certification Provider – Commercial Engine Redesign
Challenge: Heavy dependence on a few relationships, inconsistent lead flow, and unclear pricing.
What we did: Clarified target segments (corporate vs individual learners), redesigned pricing and bundles, built a digital demand generation engine, and trained sales on solution-based selling.
Outcome: Stronger pipeline visibility, higher average deal size for corporate contracts, and more predictable monthly enrollments.
2. GCC Industrial Services Firm – Go-to-Market & Key Account Program
Challenge: Expanding regionally but struggling to convert large tenders and manage key accounts.
What we did: Re-defined go-to-market by sector, built key account plans, and introduced a quarterly “growth room” for top 20 accounts.
Outcome: Improved win rate on strategic deals and deeper relationships with flagship clients.
We support organizations where growth and relationships are core:
Industries: Education & training, professional services, healthcare, logistics, manufacturing, technology, and public/NGO programs with outreach goals.
Stakeholders: CEOs, CCOs, CMOs, Heads of Sales, Heads of Growth, Marketing Directors, and founders.
Regions: GCC (Qatar, KSA, UAE), Pakistan and South Asia, UK and Europe, selected clients in North America and Australia.
Why BGMC for Growth, Marketing & Sales
Built on lived experience – BGMC has grown across multiple countries and domains; we bring that practical playbook to your context.
End-to-end: from strategy to skills – We don’t just design PowerPoints; we build campaigns, playbooks, and training that your teams use.
Strong in B2B, education, and services – Exactly where many global firms are less hands-on.
Integrated with operations & digital – Growth isn’t just about leads; we connect commercial strategy with delivery, operations, and AI-enabled tools.
Capability building at the core – Sales, marketing, leadership, and growth skills are developed as part of the engagement, using BGMC’s accredited programs.